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BrainChild.com is a resource rich centre created for the modern parents by modern parents and experts in parenting and child care. It offers a wide variety of services that includes chat rooms for interaction among parents and with specialists, up-to-date content on relevant topics, online shopping ranging from books to toys and clothings, classifieds on child-care help (eg nanny) as well as one-to-one consultations with child-care practitioners.
The Market
Brainchild.com serves a growing market of modern couples, all looking for a better solution to child care while actively pursuing their careers. It is estimated that an average couple spends up to 30% of their income on their child which amounts to as much as $6 billion in Singapore alone. Most of these young parents make use of the internet for work as well as on a social level. With the introduction of Brainchild.com it offers young couples with not only the best of advice from experts, but also gives parents the opportunity to exchange ideas with other parents. The Brainchild.com positioning creates a niche market for many child-related advertisers; bringing them together to provide a full-fledged and valued-added services to the same customers.
Competitive Barriers
Competitors contemplating entrance to Brainchild market face several barriers
1. Organization Alliance- Brainchild has built close working relationship with all the major hospitals, Association with Child Psychologist and government statutory boards.
2. Merchant Alliance – Child related goods and services merchants already see us as the one-stop marketing partners offering their customers the best choice and in-depth knowledge to making a purchase decision.
3. Database – Probably one of the most comprehensive data based in the child related services with data from all partners involved. This data would be hard to match by any other organization.
The Brainchild.com Advantage
There are sites that cater to some aspects of parenting but none as comprehensive and authoritative as this. With our current associations and tie-ups, coupled with some of the best list of customers available to our partners, Brainchild.com is confident of the source of revenue to come. Many of our customers are young parents who are already adopting internet usage in their daily lives; shopping and accessing information from the net on a regular basis.
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The Company
Mission
Brainchild.com will be the leading portal site that offers solutions to parents who are constantly hungry for information on child raising; ranging from health-care, educational tips, domestic help, insurance guidelines
We live to offer great value to our customers by teaming and building great partnerships with child-care related businesses.
Brainchild Partners
To be an instant winner, credibility plays a vital part in every business. Being associated with trusted organizations is top for Brainchild.com.
We are proud to be working closely with partners like Fisher Price, a pioneer retailer of educational toys for infants and pre-schoolers, in association with established bodies like the American Academy of Pediatricians, Association of Child Psychologist and government statutory boards, just to name a few.
Brainchild Advisors
A team of advisors would be recruited from various areas of expertise , such as a child psychologist, child educational expert, a doctor and a food nutritionist.
The Revenue Model – Revenue Streams
- Online Store – comissions from different vendors and packaged services
- Membership Fee – special discount card for offline purchases with tie-up vendors
- Special offline events – Seminars, talk shows, parents day, etc
- Banner Advertising
- Listing Fee – for services like Nanny agent etc.
Financial Requirements
A start-up investment cost of US$5.4 million is expected
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